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[传播学] 【11年传播学笔记大礼包】广告英语教程

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发表于 2010-3-4 12:55:49 | 显示全部楼层
谢谢哦!好人啊!s38onion
发表于 2010-3-11 23:15:24 | 显示全部楼层
s43onion 感謝 感謝!!!~~
发表于 2010-3-15 21:39:43 | 显示全部楼层
楼主QQ是多少啊,我想要压缩包行不
发表于 2010-3-15 21:46:42 | 显示全部楼层
原帖由 joyokok 于 2010-2-28 23:06 发表



恩所以考得重复了没意思的

不过广英里我记得有原版额呀s14onion s14onion 就是还没找到s37onion

你还记得啊!!!我拿到手了就开始胡扯
反正我实务题一道也没印象
都是通篇胡扯s34onion
发表于 2010-3-18 13:51:58 | 显示全部楼层
谢谢了啊!!呵呵呵!
发表于 2010-3-23 13:10:45 | 显示全部楼层
May   god   bless    you!
 楼主| 发表于 2010-4-20 23:51:15 | 显示全部楼层
整合资料,做个标记~  s15onion
发表于 2010-5-11 19:13:24 | 显示全部楼层
远哥你真了不起,致以我最崇高的敬意!!
发表于 2010-5-14 14:04:15 | 显示全部楼层
s49onion 非常感谢
发表于 2010-5-14 21:23:46 | 显示全部楼层
6. Feedback is the response from the consumer that could verify whether the message was received and understood.

7. Source dimensions:
(1)Sponsor: people who pays for the ads.
(2)Designer: who designs the advertisement
(3)Spokesperson: who gives voice and appears in the ad to convey the message to the audience.

8. Message dimensions:
(1)Autobiographical messages: are those of “I” tell a story to “you”
(2)Narrative message: a third person tells a story about others to an imagined audience.
(3)Drama: characters act out events directly in front of an imagined audience.

9. Receiver dimensions:
(1)Implied consumers: particular groups of people imagined by the advertisers to be the audiences of a particular ad.
(2)Sponsorial consumers: people who decides the ad will be run or not.
(3)Actual consumers: people who really watch the ad in the real world.


为什么又让我看到了s14onion 看到这个我要疯了
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